Comments on: B2B Marketing Has Changed https://legacymediahub.com/b2b-marketing-has-changed/ Your Brand, Your Vision, Your Story Leaving a Legacy Sat, 29 Jan 2022 21:32:21 +0000 hourly 1 By: Nat https://legacymediahub.com/b2b-marketing-has-changed/#comment-372 Mon, 07 Dec 2015 11:21:05 +0000 http://natschooler.com/?p=1109#comment-372 In reply to Gabrielle.

Hi Gabrielle,
Yes exactly, that is why testing and checking what works is key…the next few years marketing will move on to more channels. But nothing has really changed…we still need to look at the strategy, analyse the campaigns and then tweak…7
The differences since the internet came along is we have many more channels and we can analyse everything much faster and predict ROI much more accurately…
Only time will tell thank you for taking the time to comment on my blog 😉
Best Regards
Nat

]]> By: Gabrielle https://legacymediahub.com/b2b-marketing-has-changed/#comment-371 Mon, 07 Dec 2015 10:36:17 +0000 http://natschooler.com/?p=1109#comment-371 So we have to get better at engaging our less socially active B2B customers I agree and have been fretting over this for some time. Perhaps, dare I say it, it harks back to the days of customer relationship management and our more traditional customers have to be engaged via face to face and other relationship marketing. Hard work and more time consuming, but I suspect the personas of these B2B buyers are more suited to the in-person route to market.

I wonder therefore, if even the threat of ad-blockers is less signficant with these customers as well? They may not even respond a great deal to paid advertising? Not sure.

]]> By: Nat https://legacymediahub.com/b2b-marketing-has-changed/#comment-370 Fri, 27 Nov 2015 08:31:45 +0000 http://natschooler.com/?p=1109#comment-370 In reply to Alba Purroy.

Thank you very much Alba

]]> By: Alba Purroy https://legacymediahub.com/b2b-marketing-has-changed/#comment-369 Fri, 27 Nov 2015 02:15:15 +0000 http://natschooler.com/?p=1109#comment-369 In reply to Antoinette Turkie.

Hi Nathaniel,

Very interesting information!
Your blog has been added to my favorites.

Well done,

regards,

Alba

]]> By: Nat https://legacymediahub.com/b2b-marketing-has-changed/#comment-368 Thu, 26 Nov 2015 19:36:38 +0000 http://natschooler.com/?p=1109#comment-368 Thanks Toby for sharing your insights, glad you agree the quality will go up! 😉

]]> By: Toby Beresford https://legacymediahub.com/b2b-marketing-has-changed/#comment-367 Thu, 26 Nov 2015 15:35:53 +0000 http://natschooler.com/?p=1109#comment-367 The fuss and fear around ad blocking is a storm in a tea cup.

When Tivo came out, with it’s ad-stripping facility for recorded TV, everyone worried that TV ads would die but all it has done has increased the value of advertising space around live sport which everyone wants to watch live, not hours after the event on Tivo.

The use of ad blockers online will have a similar effect and drive up the value of in platform ads, sponsored stories (FB et al.) which are indistinguishable from platform content.

]]> By: Nat https://legacymediahub.com/b2b-marketing-has-changed/#comment-366 Thu, 26 Nov 2015 15:25:43 +0000 http://natschooler.com/?p=1109#comment-366 Hi Rahul,
I am glad we agree! It all depends on the business model of the website…
Certainly a valid question why should the customer pay? Well people buy ad free apps all the time!
So we will see.
Best Regards
Nat

]]> By: Rahul Sudeep https://legacymediahub.com/b2b-marketing-has-changed/#comment-365 Thu, 26 Nov 2015 13:27:28 +0000 http://natschooler.com/?p=1109#comment-365 Hi Nat,

It was a good read!

Recently I got an update on my Firefox browser and it gave me an option of going private (stealth mode). I have started using it and as a user (not a marketer), I found it better than the normal. I do not get ads. I do not get detracted.

My perception is these ads will end up being similar to TV ads. And I agree that “There is still a place for the classical methods of advertisements, telemarketing and even direct mail and publications. But these need personalization and relevance otherwise the money is just wasted.”

And as Harshavardhan MP commented, Google will add cost to view ads free browsing. My question is why should a customer pay? Curious to know..

Regards,
Rahul

]]> By: Nat https://legacymediahub.com/b2b-marketing-has-changed/#comment-364 Thu, 26 Nov 2015 12:07:59 +0000 http://natschooler.com/?p=1109#comment-364 In reply to Robert Nissenbaum.

Thanks for your comment Robert many people including me resonate with your opinion!

]]> By: Robert Nissenbaum https://legacymediahub.com/b2b-marketing-has-changed/#comment-363 Thu, 26 Nov 2015 00:14:21 +0000 http://natschooler.com/?p=1109#comment-363 One question comes down to what adblockers are blocking. If they blindly stop all of them, creative ads may not matter. I can personally tell you there are sites I will never share from or return to, regardless of content quality if I’m hit with pop up ads.

While not a fan of sponsored stories and posts, many will catch my eye and get me to linger. I have even clicked on a few. Those can be done creatively enough to generate revenue without being intrusive. Given Facebook’s reach and how deep ads can be targeted even the cost per click can be significantly less.

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